About Ceri
Ceri Davies
Founder & CEO
Growing up, I always knew I wanted to help people—not in a "bandage all your relatives as a kid" kind of way, but more in a way where I could sense when someone was upset. I've always been able to read people's emotions and find patterns in behaviours.
I spent 15 years in corporate leadership roles, working within the Virgin brand. Yes, I have met Richard Branson and even spoke with him at a huge conference in Denver in the summer of 2023.
Like many women, when I had my son, I started to value my time more. I wanted to do more of what I was passionate about helping people. So, I got a life coaching qualification and did some really deep inner work so I could help others do the same. And as they say, the rest is history!
I love to learn, and I am passionate about passing on everything I've learned. That’s what makes me great at what I do. I mix it with my biggest belief: "Anyone can do anything; they just need to want it enough and believe." You can earn as much money as you want—the world is full of it. You can find the love of your life. You can change careers. With proven results from my clients, trust me, anything is possible.
Believe in Better!
Gay Female in Leadership
Confidence & Identity
After coming out at 18, I always knew I was different from my friends. The weight of Gay Shame can erode a person’s spirit over the years.
My journey was challenging from the start. At 18, I was asked to leave school due to my relationship with another girl. In university, I endured being called a dyke and being kept a secret in my relationships. Early in my career, I conformed to societal expectations, wearing dresses for special occasions and dressing conservatively for job interviews with male managers.
However, in 2017, my life took a transformative turn. I began to do the deep work of self-reflection, questioning the norms around how I should dress and behave. I embraced my true self, shedding the expectations imposed by others.
Two years later, in 2019, Richard Branson awarded me the Most Loved Leader of the Year.
Having a coach really helped me do the deep work. When you start to lift the bonnet and understand that how you feel about yourself and how you show up isn’t based on your beliefs, but on what everyone else has shown you, it changes everything.
Being Neurodiverse
And Loving it!
I was tested for dyslexia in my 20s when the university questioned my Harvard referencing skills. They suggested that I was intelligent enough to understand it but was just lazy. A dyslexia test showed that I was actually in the top 87% of intelligence in the UK but in the bottom 9% for short-term memory. This meant that I went from getting by in school to struggling with the lack of supportive education in university. The teachers? Well...not even the evidence was enough to stop them from labeling me.
Fast forward 10 years, and I found myself flying high in a corporate career but struggling with switching to mandatory tasks and fitting into the 9-to-5 cycle. And hey ho, what do you know, I have ADHD too.
Did you know that the likes of NASA and MI5 always have someone with ADHD and dyslexia on their teams? Because they know the value in seeing things differently.
"I love my disabilities; in fact, I don't see them that way. I see myself as having a brain you want in the room, bringing a unique perspective, creative thinking, and an ability to read people really well. I've won awards for my leadership, and it's all down to me as a WHOLE, including my brain!"
Mental Health
The world is sometimes too big
After struggling through university and experiencing breakdowns in relationships, I found myself trapped in a spiral of shame and guilt. This eventually led me to the doctor’s office, seeking support. Unfortunately, like so many others, I was met with little help and handed a piece of paper to circle how sad I felt.
The world felt too big for me, and my thoughts were loud and constant, making it hard to find peace. However, one thing I am truly grateful for was the opportunity to train in India for a month, followed by two months in Singapore, and additional time in Dubai and South Africa. During these travels, I spent a lot of time alone and began to learn more about the brain and how it works. I discovered TED Talks, podcasts, and audiobooks—perfect tools for dyslexics that weren’t available when I was in school.
I also took (and still take) antidepressants; they are like my life jacket, ensuring that when the seas get rough, I won’t drown. The reason I'm sharing this? Because not everyone knows what I know. While social media has improved in helping people feel better about sharing and there is more information available, the fact remains that at the doctor's office, the first point of action is often medication, and the waitlist for counselling or therapy to understand more about anxiety or depression can be years long.
But I am shameless about my mental health. The world has evolved so fast that our brains just can't keep up, and it’s okay to feel that way and not let it hold you back from the life you want!
