Why I Do What I Do: The Real Story Behind Becoming a Coach & Trainer

By Ceri Davies

Something not a lot of people know about me is that my twenties were… well, let’s call them character building.

Not quite full-on sex, drugs, and rock ‘n’ roll – although I dabbled like most twenty-somethings – but mostly, I was completely lost.

See, I grew up in a small Welsh town. A safe little place. I didn’t even realise I was gay until I was about 17. Others might’ve clocked the skateboard and emo vibes before I did, but in a small town… who knows? Life was small, familiar, and (mostly) secure.

Then boom – uni. City life. Chaos. Suddenly I needed to be self-disciplined, self-motivated, and somehow on time for stuff (a big ask when your ADHD and dyslexia are quietly doing their thing).

Relationships were messy. Life was loud. I didn’t have the tools to handle any of it. By the time I hit my mid-twenties, I was frazzled. And I mean Ruby-Wax-confirmed FRAZZLED.

I begged for help. I went to the doctors. I said “I’m not okay.” But like so many people still experience today, I didn’t get the support I needed. (That’s a blog for another day.)

But the universe had other ideas. One day someone asked, “Will you go to Singapore for 8 weeks? How about India for 3?”And I said, “HELL YES.”

That year was a game-changer. I made it my personal mission to understand my brain and my emotions. I read every book I could get my hands on – Brene Brown, Ruby Wax, Dr Sharma, Jay Shetty. I went deep into the world of CBT, NLP, all the ‘alphabet soup’ of how to feel better and manage your mind.

And something clicked.

When the pandemic hit, it was like I finally saw it: I’d developed these powerful tools to cope – but most people around me hadn’t. They were struggling. And I had something that could help.

Oh, and one other small thing happened in 2020...I became a mum. My son came home. And everything changed.

People started reaching out. “Ceri, can you help?” “You’re so good at this stuff.” “You’re so motivating.” And you know what? I loved it. Because it worked. People felt seen. They grew in confidence. They started businesses, found love, got promoted, bought campervans, had babies – they started living.

So I got qualified (and haven’t stopped learning since). And in 2025, here I am. Delivering a women’s development programme called Springboard – literally designed to help you bounce forward in life and career.

All of it started with me. Lost in my twenties. Sitting in a doctor’s office. And now? It’s little ole me, Ceri Davies from Wales, helping other women remember who the hell they are – and take up the space they were always meant to.